Professional Value Statement · Confidential Print / Save as PDF
Professional value statement

What I do, what it's worth,
and why the gap matters.

I accepted this position at ₹3.6 LPA in January 2026 understanding it would be a business analyst role with occasional design work for customer experience. Within 6–8 weeks, the scope expanded to full Design Lead responsibilities — managing teams, owning product redesigns, leading client relationships. Given my background and what I've delivered over four months, compensation needs to reflect the actual role I'm performing, not the original expectation.

Prepared by
Nidhi Nagabhusuhan
Education
Masters in Design, Parsons School of Design
Joined
January 12, 2026
Scope expanded
By week 6–8
Experience
5+ years UX/design (India, Germany + US markets)
Role on record
CX Analyst
Company
CortexCraft AI
Section 1

The compensation gap

I accepted ₹3.6 LPA for a business analyst role with occasional design work for customer experience. The role became full Design Lead work within weeks. Four months of delivered work, combined with my background, make the case for adjustment undeniable.

Current annual salary
₹3.6L
CX Analyst — on record
What I am asking for at confirmation
₹12–15L
Benchmarked to senior scope, startup-adjusted

I hold a Masters from Parsons School of Design and have 5+ years of professional UX/design experience across India, Germany and US markets. I accepted ₹3.6 LPA for mostly work not related to my field and minor design work. The scope became Design Lead responsibilities. I am asking to be compensated for what I'm actually delivering, informed by both my background and four months of documented output.

Scope vs. Compensation Misalignment
Entry-level technical role — single function, limited ownership
Entry-level pay
My current compensation — ₹3.6 LPA
₹3.6L
Senior technical role — end-to-end ownership, client delivery, team direction
Senior-level pay

A designer with a Parsons Masters and 5+ years professional experience is being compensated at ₹3.6 LPA — below what the market pays 0–1 year Business Analysts — while carrying a scope comparable to the most senior technical roles at this company, with design, brand, documentation, and pre-sales functions added on top. A tech lead now shares intern management, freeing my capacity for two full product redesigns.

Section 2

Delivered — every responsibility in my appointment letter

Each stated responsibility from my hiring document, mapped to specific delivered work. Not one deliverable has been missed.

JD responsibility How I delivered it
Understanding customer needs, business objectives, and product goals 5–6 client site visits, 2 multi-day on-site research sessions, input gathered across 8 industries. On-going
Creating user journeys, storyboards, flows, wireframes, and prototypes 4–5 user flow diagrams, 10–12 POC website and dashboard designs used directly in sales. Sole owner
Designing and maintaining end-to-end UI design systems Unified existing design elements into a cohesive system — colour palette, component library, design tokens. Extended this system to presentations, social media, and all company communications. Systematized & expanded
Translating requirements into functional specifications for development teams 30+ BRD and requirements documents. Sole author across all documentation. Exceeded Target
Acting as customer-facing representative on calls, visits, and discussions 20+ client calls, 12–15 led independently. 5–6 in-person visits. 2 multi-day on-site research sessions. Exceeded Target
Gathering, documenting, and communicating requirements in a structured manner 30+ structured documents across all engagements — proposals, BRDs, and client-facing specs.
Collaborating with design, development, testing, and management teams Primary design collaborator across all functions. Also managing tech interns — beyond stated scope. Exceeded Target
Reviewing test cases and providing feedback for quality outcomes UX and design review across all POC and development cycles. Issues flagged and fixed before client delivery.
Participating in delivery milestones and addressing customer feedback End-to-end project ownership — not participation. Sole design owner including farmer survey platform to MVP. Exceeded Target
Building presentation and communication skills for internal and client contexts Designed 25+ client presentations. Created master corporate deck template used company-wide. Praised by management and 7–8 clients for presentation quality. Exceeded Target
Section 3

The work, in numbers

Four months of output, documented.

30+
BA, BRD & requirements documents authored
25+
Client presentations designed and delivered
12–15
Client calls independently led
8-10
POC website and dashboard designs produced and directed
6
Tech interns managed solo for 2+ months — strengths and project fit known for each
20
Design intern candidates screened — process proposed and owned by me

Client industries engaged in pre-sales:

Dental Dialysis Rehabilitation Legal Battery manufacturing Retail Agriculture Fire safety FinTech
Section 4

Beyond my appointment letter

The following responsibilities were not in my hiring document and each carry their own distinct value.

Self-initiated — not assigned
Design intern hire — proposed and owned
I identified the resourcing gap and proposed the design intern hire myself before being asked. I then owned the entire process: screened 20 candidates, designed and evaluated a test assignment, interviewed 3 finalists, shortlisted 2 candidates and am conducting final in-person assessments. Building the design function here started with me recognising it was needed.
Not in JD — built over 4 months
Tech intern management — depth, not just direction
Managed 6 tech interns solo from week one for 3+ months before a tech lead joined. I know each intern's technical strengths, weaknesses, and best-fit projects from direct observation. I allocate work accordingly, course-correct in real time, and have been a source of motivation and morale support during deadlines. I've been specifically recognized for managing the team to deliver POC work on time.
Newly assigned — not in JD
Two full end-to-end product redesigns
Formally assigned to deliver complete redesigns of the company website and a client's website plus web application — production-ready, not POC level. Assigned on the basis of my POC work quality. These are Design Lead scope deliverables, not CX Analyst deliverables.
Verbally confirmed — not formalised in writing
Pre-sales solutioning as a core function
Pre-sales solution calls and on-site meetings were verbally described at the outset as the basis from which I would produce BRDs and proposals — never reflected in my appointment letter. I have engaged credibly across 8 client industries using cross-domain knowledge from electronics, medical environments, and hospitality, and have contributed to at least one client adopting an automation approach.
Self-directed skill development
Frontend development via agentic AI
Through working alongside tech interns I developed the ability to read code and build functional frontend interfaces using Claude Code and basic HTML and CSS — unprompted. This adds a design-to-deployment capability that reduces developer dependency for early-stage prototyping and growth marketing builds.
Section 5

Evidence of value delivered

Specific, documented outcomes from my time in this role.

01
Corporate design system — unified and actively maintained
Took existing design elements from the website and unified them into a cohesive system across all touchpoints. Built the master presentation template, corporate deck structure, business cards, and ID card system. Extended the design language to social media and communications. These assets now define the company's visual identity consistently — a systematic effort that required identifying patterns, setting standards, and creating reusable components.
02
POC designs used directly in active client opportunities
POC homepage designs and presentation decks have been used in pre-sales calls. At least 7–8 clients praised the presentations and POC designs during and after those calls. The quality of my POC work is the direct reason I was assigned two full production redesigns.
03
Farmer survey platform — design direction and coordination to MVP
Directed the design requirements and user experience of a farmer survey platform from POC to MVP. Worked with a developer who implemented using Material UI templates — I defined requirements, guided design decisions, and coordinated iterative changes. Tech lead joined during the MVP phase and managed technical implementation and some frontend work, while I maintained design direction throughout. Design ownership in terms of requirements, flow, and design decisions — not hands-on UI execution.
04
Presentations delivered on critical timelines
I've been specifically recognized for delivering presentations on critical timelines on multiple occasions. Significant design deliverables turned around in as little as 2 days, while managing interns and active design projects simultaneously.
05
Risk prevention and client-facing problem solving
Flagged client-facing colour palette risks before delivery. Fixed multiple design issues in websites and POCs before client contact. Convinced at least one client to adopt an automation approach that was in their product interest. These interventions prevented rework and protected client relationships.
06
Intern team management — people and operations
Beyond task allocation, I have built working knowledge of each tech intern's strengths, weaknesses, and project fit over four months. During deadline periods I have been a consistent source of motivation and morale support. I've been specifically recognized for managing the team to hit POC delivery targets. This institutional knowledge does not transfer quickly to someone new.
07
What stops if I am unavailable for two weeks
The client website redesign and at least 2 POCs would stall. 3–4 presentations would go undelivered. The design intern hiring process has no other owner. The contextual knowledge of the tech intern team sits with me and is not yet shared with the tech lead. This is a factual mapping of single points of failure that currently rest with one person on a fresher salary.
Section 6

Market context

Bengaluru salary benchmarks from Glassdoor, 2025–26. With a Parsons Masters and 5+ years experience, market value for my profile ranges ₹18–25 LPA. I am asking for ₹12–15 LPA — a significant startup discount.

Role & ExperienceBengaluru range
Business Analyst — 0–1 year ₹5 – 9 LPA
UI/UX Designer — 7–9 years (my experience level) ₹7 – 17.8 LPA
Lead Designer — 4–6 years ₹10.1 – 20 LPA
UX Researcher — 4–6 years ₹10.5 – 22.3 LPA
Design Lead — 4–15 years ₹17.2 – 19.4 LPA
My ask — startup-adjusted, based on background + delivered scope ₹12 – 15 LPA

With my background (Parsons Masters + 5+ years experience including US market), external market value would be ₹18–25 LPA. I am asking for ₹12–15 LPA — acknowledging startup constraints while reflecting the actual scope I'm delivering.

Section 7

What I am asking for

I am not asking to be paid for future potential. I am asking to be paid for work I am already doing, at a rate consistent with what this company values in its senior roles.

A fair correction, grounded in what this company already values

I am not benchmarking against external market ceilings. I am benchmarking against the seniority and output level this company already recognises in its most senior technical roles — end-to-end client delivery, independent project ownership, and team direction. My scope matches that seniority across design, research, documentation, and pre-sales simultaneously, with higher output volume across more functions.

I want to continue here. I am in the middle of two product redesigns and building a design team. I am raising this now — before those redesigns go deep and before the intern team is onboarded — because it is the right moment to align properly, not mid-delivery.

Salary I am asking for
₹12–15 LPA
Title I am asking for
UX & CX Lead
Effective date
April 2026
My commitment in return
Full ownership of both product redesigns, successful onboarding and management of the design intern team

This document is not an ultimatum. It is the same rigour I apply to every brief I work on — structured, evidence-based, and forward-looking. I am happy to walk through any section in person.

I value the work we're building here and want to continue contributing at this level. But compensation needs to reflect the role I'm actually performing. I'm confident we can find alignment that works for both of us.

Section 8

Startup design experience in lean environments

Throughout my career, I have worked primarily in startups with zero or one designer before me — both in India and the US. I understand how to operate as the sole or primary design voice: setting standards, building systems from limited resources, collaborating directly with founders, and delivering across multiple functions simultaneously. This isn't my first startup environment — it's my specialty.